BEST REASONS TO BUY

A FIVE STAR PREMIUM DOMAIN NAME

SiliconValleyCompany.com

~ Reports ~

With so many domain names online, it’s hard to sort out what a premium domain name is.

It gets even harder to figure out … what are the best reasons to buy a premium domain name.

Understanding what sets domains apart can help business owners make the best domain buying decisions.

First, it is important to understand that domains have a strategic role in any marketing strategy.

Secondly, not understanding this reality could be very costly or could virtually destroy a business.

One of the best reasons for having a premium domain can be found in the reason for having domains in the first place. Domains are the destination for your brand.

Domains provide a clear destination for people to find your business, your products or your offerings.

Once a domain is deemed the right one for your business, it must have the element of simplicity to direct traffic to your site.

Additionally, your return on investment is magnified when the business click through rate increases as visitors connect directly to your business destination with ease.

This process reduces the steps required to connect with your business. The result? Increase in conversion rate!

Customers reward companies for making it easy to find them by doing business with them in a seamless manner.

Therefore, since your domain is for people … your domain should meet the PEOPLE test:

Premium domain (simplicity)
Elements for success
Ownership of destination
Perception of the business
Leadership in your field
Elevated consumer trust

All domains having these PEOPLE factors will be the best for marketing and as the best destination for branding.

A major mistake for business is to rely on someone else’s platform ( FB, YT, or social media, etc.) as the way to run or manage their business. Your brand is seriously diluted (lower visitor traffic) as a major player when your traffic is directed to another site.

While these programs are supplemental marketing platforms, they should be there to support your brand and marketing strategy not dilute it. Use of these platforms can be an avenue to move the conversation towards a direct dialogue with your company. There is a high risk of using them as the destination for your brand with potentially devastating results.

The ultimate goal of these platforms is to move the conversation towards a dialogue with your company. Therefore, the point here is to keep in mind what domains accomplish.

Domains allows you to control your brand and brand identity as a destination. You control your business marketing because you own the destination.

Domains are about taking ownership of the conversation by owning the destination.

When you own the destination, your brand connects with the customer and isn’t diluted (lower visitor traffic) when these other platforms change their algorithm or programming.

Moving the conversation off these platforms to your own platform is one of the smartest business decisions one can make.

Therefore, the goal of any company is to create a destination that allows users to communicate directly with your brand.

Premium domains increase conversion. Premium domains communicates leadership. Premium domains are the ultimate marketing keywords.

As proof of this leadership or lack thereof, take the example of using a domain like … NancysOnSiteNotary.com in Augusta, Georgia to market a notary business.

While it may look like it can work and even get some traffic, when one takes a closer look, the reality is … it lacks some of the key elements needed to reflect leadership. Seeing this, one would be tempted to let another platform control the destination.

Now this premium domain example: AugustaNotary.com.

AugustaNotary.com meets all the key elements needed for success including simplicity. The number one thing it accomplishes is people’s perception of the business.

People will see you as an authority in your field (in this case… the notary business). You will be viewed as the best in the business.

Premium domains will catapult your business through search engine rankings on the front-end. Your sales will increase and your ROI will see a marked improvement.

Premium domains like this one communicates the PEOPLE factors of leadership and trust resulting in an increase in conversion rates.

If you’re in Augusta looking for a notary, AugustaNotary.com would be your first choice. It shows leadership. It has a high conversion rate. It’s easy to remember and easy to find. It’s seamless. It’s primary. It meets all the criteria one would want when looking for a notary in Augusta.

Looking for the best PEOPLE domain to launch or grow your business?

AlphabetDomains.com is available to assist with your search at no cost to you. Domain Specialists are available to help. Contact us using the tab below.

If you have any questions or would like to discuss your business branding or domain acquisition needs, please feel free to contact us — we’re always here to help!

SmartCompany.com.au Reports

It makes the best case for buying a great domain name and building your business around it as we have ever read.

The owner of CarLoans.com.au says he purchased the domain name in June and has increased the company’s business by $40 million dollars.

In June (2013), Shaun McGowan’s business, Beep.com.au, was turning over $60 million. Five months later the company has grown by 60%, now exceeding $100 million in turnover, through one simple change the domain name.

McGowan purchased a new, premium domain name CarLoans.com.au in June (2013) and since then the business click throughs have increased, its marketing spend has reduced and turnover has increased by $40 million.

Speaking to SmartCompany, McGowan says the change has made a massive impact.

There is a natural assumption the biggest, oldest companies have the premium generic domain names, he says.

In terms of the domain name investment, the name paid itself back within four months.

McGowan says the benefits of the new name have been multi-tiered, but the number one change has been people’s perception of the business.

People assume it’s the biggest and the best car loans business now.

The benefit of a premium domain name is its very descriptive people know straight away what your business does.

McGowan took almost two years to acquire the name from a gentleman who bought it 15 years ago and says it’s since improved both the front and back-end of the business.

We noticed the impact the very next day. The moment we launched CarLoans, we had a 35% drop in our AdWord spending the next day, he says.

A lot of our inquiries are driven through AdWords, but we are now getting the same number of leads for much less. Our click-through rate went up and our conversion rate alone has increased by 30%.

McGowan says while premium domain names can be expensive, it’s a worthwhile investment.

Our inquiry rate increased massively. The cost-per-click came down and we catapulted through the search engine rankings, and that was just our front-end improvements, he says.

We have also noticed when the sales consultants are talking to the customers our name now is now seen as the authority in car loans because of its natural association with Car Sales. Our settlements and conversion rates from us speaking to customers increase, customers would give us more information from the outset and they’d speak to us on the phone for longer.

McGowan says people should consider building their businesses around domain names.

The problem most have in today’s world is they decide on their business and then go looking for a name. They should find the domain name and then build the business around it, he says.

When you can, you should invest in the best possible name and spend the most money that you can afford. Relating it back to the retail world, think about it like a store location. Having a premium domain name is the equivalent of buying the best house on the best street with the best foot traffic.”

When business owners purchase great domains and then place their website on it, they save thousands of dollars on key word cost and generate more business. Build your business around a great domain name.

SiliconValleyCompany.com

Best Reasons To Buy A Great Domain Name!

BEST REASONS TO BUY

A FIVE STAR PREMIUM DOMAIN NAME

SiliconValleyCompany.com

~ Reports ~

With so many domain names online, it’s hard to sort out what a premium domain name is.

It gets even harder to figure out … what are the best reasons to buy a premium domain name.

Understanding what sets domains apart can help business owners make the best domain buying decisions.

First, it is important to understand that domains have a strategic role in any marketing strategy.

Secondly, not understanding this reality could be very costly or could virtually destroy a business.

One of the best reasons for having a premium domain can be found in the reason for having domains in the first place. Domains are the destination for your brand.

Domains provide a clear destination for people to find your business, your products or your offerings.

Once a domain is deemed the right one for your business, it must have the element of simplicity to direct traffic to your site.

Additionally, your return on investment is magnified when the business click through rate increases as visitors connect directly to your business destination with ease.

This process reduces the steps required to connect with your business. The result? Increase in conversion rate!

Customers reward companies for making it easy to find them by doing business with them in a seamless manner.

Therefore, since your domain is for people … your domain should meet the PEOPLE test:

Premium domain (simplicity)

Elements for success

Ownership of destination

Perception of the business

Leadership in your field

Elevated consumer trust

All domains having these PEOPLE factors will be the best for marketing and as the best destination for branding.

A major mistake for business is to rely on someone else’s platform ( FB, YT, or social media, etc.) as the way to run or manage their business. Your brand is seriously diluted (lower visitor traffic) as a major player when your traffic is directed to another site.

The ultimate goal of these platforms is to move the conversation towards a dialogue with your company. Therefore, the point here is to keep in mind what domains accomplish.

Domains allows you to control your brand and brand identity as a destination. You control your business marketing because you own the destination.

Domains are about taking ownership of the conversation by owning the destination.

When you own the destination, your brand connects with the customer and isn’t diluted (lower visitor traffic) when these other platforms change their algorithm or programming.

Moving the conversation off these platforms to your own platform is one of the smartest business decisions one can make.

Therefore, the goal of any company is to create a destination that allows users to communicate directly with your brand.

Premium domains increase conversion. Premium domains communicates leadership. Premium domains are the ultimate marketing keywords.

As proof of this leadership or lack thereof, take the example of using a domain like … NancysOnSiteNotary.com in Augusta, Georgia to market a notary business.

While it may look like it can work and even get some traffic, when one takes a closer look, the reality is … it lacks some of the key elements needed to reflect leadership. Seeing this, one would be tempted to let another platform control the destination.

Now this premium domain example: AugustaNotary.com.

AugustaNotary.com meets all the key elements needed for success including simplicity. The number one thing it accomplishes is people’s perception of the business.

People will see you as an authority in your field (in this case… the notary business). You will be viewed as the best in the business.

Premium domains will catapult your business through search engine rankings on the front-end. Your sales will increase and your ROI will see a marked improvement.

Premium domains like this one communicates the PEOPLE factors of leadership and trust resulting in an increase in conversion rates.

If you’re in Augusta looking for a notary, AugustaNotary.com would be your first choice. It shows leadership. It has a high conversion rate. It’s easy to remember and easy to find. It’s seamless. It’s primary. It meets all the criteria one would want when looking for a notary in Augusta.

Looking for the best PEOPLE domain to launch or grow your business?

AlphabetDomains.com is available to assist with your search at no cost to you. Domain Specialists are available to help. Contact us using the tab below.

If you have any questions or would like to discuss your business branding or domain acquisition needs, please feel free to contact us — we’re always here to help!

SmartCompany.com.au Reports

It makes the best case for buying a great domain name and building your business around it as we have ever read.

The owner of CarLoans.com.au says he purchased the domain name in June and has increased the company’s business by $40 million dollars.

In June (2013), Shaun McGowan’s business, Beep.com.au, was turning over $60 million. Five months later the company has grown by 60%, now exceeding $100 million in turnover, through one simple change the domain name.

McGowan purchased a new, premium domain name CarLoans.com.au in June (2013) and since then the business click throughs have increased, its marketing spend has reduced and turnover has increased by $40 million.

Speaking to SmartCompany, McGowan says the change has made a massive impact.

There is a natural assumption the biggest, oldest companies have the premium generic domain names, he says.

In terms of the domain name investment, the name paid itself back within four months.

McGowan says the benefits of the new name have been multi-tiered, but the number one change has been people’s perception of the business.

People assume it’s the biggest and the best car loans business now.

The benefit of a premium domain name is its very descriptive people know straight away what your business does.

McGowan took almost two years to acquire the name from a gentleman who bought it 15 years ago and says it’s since improved both the front and back-end of the business.

We noticed the impact the very next day. The moment we launched CarLoans, we had a 35% drop in our AdWord spending the next day, he says.

A lot of our inquiries are driven through AdWords, but we are now getting the same number of leads for much less. Our click-through rate went up and our conversion rate alone has increased by 30%.

McGowan says while premium domain names can be expensive, it’s a worthwhile investment.

Our inquiry rate increased massively. The cost-per-click came down and we catapulted through the search engine rankings, and that was just our front-end improvements, he says.

McGowan says people should consider building their businesses around domain names.

The problem most have in today’s world is they decide on their business and then go looking for a name. They should find the domain name and then build the business around it, he says.

When business owners purchase great domains and then place their website on it, they save thousands of dollars on key word cost and generate more business. Build your business around a great domain name.

SiliconValleyCompany.com

Best Reasons To Buy A Great Domain Name!

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